Case Study: Boosting Campaign Performance with SGG.Social

This case study illustrates how SGG.Social can make a tangible difference in the effectiveness of your digital campaigns. Let's follow "Flora's Flowers," a local florist looking to expand their online reach.

The Challenge

Flora was using generic shortener links for her social media promotions and email newsletters. She could see overall clicks, but lacked granular data on which specific platforms or posts were driving the most engagement, or where her most interested customers were located.

The SGG.Social Solution

Flora started wrapping all her promotional links using SGG.Social. For her "Spring Sale" campaign, she created unique wrapped links for Facebook, Instagram, and her email newsletter. This allowed her to differentiate traffic sources.

The Results

• Optimized Ad Spend: SGG.Social analytics showed that her Instagram links had a significantly higher conversion rate (based on subsequent website activity, which she could infer) from users in her city. She shifted more of her ad budget to Instagram, resulting in a 20% increase in local online orders.
• Content Refinement: By tracking "Clicks Over Time," Flora noticed that links promoting "DIY Flower Arrangement Workshops" performed exceptionally well in the evenings. She adjusted her posting schedule for such content, leading to higher attendance rates.
• Geographic Targeting: Although she primarily served her local area, analytics revealed a surprising number of clicks from a neighboring town. This prompted her to consider expanding her delivery service, tapping into a new market.

Flora's Flowers demonstrated that with the right tools, even small businesses can gain powerful insights to optimize their digital marketing and achieve significant growth. SGG.Social provides these tools, empowering you to make data-driven decisions that impact your bottom line.